Virtual Phantoms of the “Out of My Mind” Series Promo Campaign
The main plot of the series revolves around the rare mental disorder of the protagonist. He is haunted by phantoms with whom he interacts as if they were real people. In the promo video and outdoor advertising, we used the “split personality” effect through computer graphics and augmented reality.
Posters were placed at bus stops, and users could scan the QR code to access a web page where they could scan the poster image and see the show’s characters in augmented reality, standing next to them at the bus stop.
We invited a video production team and a team with 3D scanners to shoot the promo. We shot the necessary videos for “splitting” on a chromakey. We also scanned the three main characters with scanners there, obtaining basic 3D models. Based on them, we made a more detailed study, and then optimized them for AR. As a result, we received images for the advertising campaign posters, a promo video, and models of the series characters in augmented reality in the same style.
Filming process
