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Lia Craft

Cosmetics made from organic ingredients harvested on the slopes of Krasnaya Polyana mountains. A sub-brand of the LiaLab cosmetic brand and, at the same time, its predecessor. Unlike the main brand, Lia Craft tells us myths and legends of the place where it was created. The “magical” properties of plants are intertwined with the lore of the mountains, rivers, and waterfalls, creating a unique world one wants to believe in.

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We have developed a character through which we tell about this fairy-tale world. Lia is a majestic spirit of the mountains and, at the same time, a gentle girl.

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Accidental and typed branded fonts also tell us wonderful stories with their fabulous appearance.

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Dynamic logo - combined from two static elements.

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Illustrations are "magical" attributes of stories.

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