AR mechanics for Buratino Lemonade
Buratino lemonade is second only to Coca-Cola in popularity among soft drinks in Kazakhstan. The “Augment Reality” advertising campaign, with prizes for the whole family, included several activations — including a creative story contest featuring augmented reality mascots.
We developed a web AR experience with the capture of the lemonade bottle, an Instagram filter for T-shirt prizes, and a landing page with contest rules.
The “Augment Reality” contest engaged thousands of young lemonade fans with the brand. Creating stories with cute characters, a tree growing straight out of the bottle, and their own participation became accessible to every child. Receiving a branded T-shirt as a prize, featuring a beloved story brought to life in Instagram, and showing it off at school was a pleasant bonus for the most creative participants!
Process:
Animation
Characters
Sketch
Modelling
Characters
Downloading animation
To the web platform
Creation
AR masks
