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CODE 643

A chain of grocery stores and cafes in military towns bears an unusual name – 643 – the code for Russia in the World Trade Organization. The naming and visual style represent simplicity and accessibility, symbolizing a connection to the ‘wider world.’

 

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The main visual technique of the brand identity is the use of icons arranged in shelves and battalions, symbolizing the abundance of products – a rarity and value for remote military territories.

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Decoration of showcases and racks

Merch

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Navigation in departments

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Interior of a chain of stores

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